Unpacking Weight Science Pod-Course Episode 11
'Unboxing the Science of Wellness Marketing'
As my following on Instagram grew I started getting approached by ‘health and wellness’ brands to spruik their products, and one lot even sent me some samples of their product to try – without asking if I wanted them! They came with a lovely letter and some product information, filled to the brim with reasons why their product should be in every home across the country. So I’m going to dissect their arguments for your listening pleasure and highlight the tricks used in wellness-food marketing to persuade us to open our wallets and our mouths for just about anything.
Learning Outcomes
Develop an understanding of the legal limitations on marketing 'wellness' foods
Identify key messages used by wellness product marketers to persuade the public to buy their product
Recognise the techniques used in wellness marketing.
How does the Unpacking Weight Science Pod-Course work as Professional Development?
Each pod-course (podcast-based course) is designed with the continuing professional development of health professionals in mind. Many of the Unpacking Weight Science podcast episodes that the pod-course materials are based around are also available on iTunes, YouTube and Spotify. However, this course is where you can turn them into assessed professional development with a Certificate of Completion.
Listening time is 20-30 minutes per episode. Reading the supporting materials and taking the quiz should take a further 30-40 minutes. This means you'll gain about an hour of assessed professional development from this course. You will have 12 months from your date of enrolment to complete the course.
Course Curriculum
Pod Course Bundles
This Pod Course is included in Bundle 2.
About the course developer,
Dr Fiona Willer, AdvAPD, PhD
How do you know that I know what I'm doing with professional development materials? I've been a university lecturer for 15 years, have facilitated professional development workshops for health professionals for 10 years and am a Fellow of the Higher Education Academy (FHEA). My professional development business, Health Not Diets, is a recognised provider of employment-related training by the Queensland Department of Education and Training. I'm also an Advanced Accredited Practising Dietitian (AdvAPD) with Dietitians Australia so you can be sure that I really know my stuff.
