Unpacking Weight Science Pod-Course Episode 11
'Unboxing the Science of Wellness Marketing'
As my following on Instagram grew I started getting approached by ‘health and wellness’ brands to spruik their products, and one lot even sent me some samples of their product to try – without asking if I wanted them! They came with a lovely letter and some product information, filled to the brim with reasons why their product should be in every home across the country. So I’m going to dissect their arguments for your listening pleasure and highlight the tricks used in wellness-food marketing to persuade us to open our wallets and our mouths for just about anything.
Develop an understanding of the legal limitations on marketing 'wellness' foods
Identify key messages used by wellness product marketers to persuade the public to buy their product
Recognise the techniques used in wellness marketing.